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Search Engine Optimisation (SEO) | Beginner’s Guide

September 2, 2021
Uncategorized

I had a website made by practice edge as a sole trader medical specialist. Kylie & Simon were easy to deal with, professional and prompt. They helped my vision become a beautiful site and helped creatively so much. Inbuilt functionality with other providers like hotdoc and doctify has worked seemlessly.

Dr Adrian Maher

Interventional Gastroenterologist

Heard about SEO but not quite sure what it is?

You’re not alone! Many of our clients understand the purpose of SEO – to improve ranking, increase traffic, and generate conversions- but very few understand how this is achieved.

SEO is a complex and detailed process that takes time to generate results. We’ve been learning the art of SEO for over a decade and are still finding new ways to adapt and strengthen our process to accommodate the everchanging Google algorithm.

While details may change and techniques may advance, the premise of SEO is the same: To ensure that Google knows the pages on your website are the best possible answer to respond to your customer’s query.

Hear from our Director, Simon, as he explains the process and purpose of SEO.

Ready to work with a specialised SEO company? Contact us to learn more about how an SEO campaign could help your business to thrive. For more helpful tips, follow practiceedge on Facebook or visit our Vimeo channel.

Simon Mauger

Simon Mauger is the Director and founder of practiceedge, a digital marketing agency specialising in healthcare marketing. With over 15 years of experience as a chiropractor, Simon brings a deep understanding of the unique needs of healthcare businesses. In 2009, he transitioned into digital marketing, recognising the transformative potential of SEO and online strategies in patient growth. Simon’s passion for innovation has propelled practiceedge to work with over 200 clients across Australia, the US, and the UK. He leads a team of 27 specialists, committed to ethical and strategic growth for healthcare providers. Simon is also actively involved in his local community as the President of the Diamond Creek Traders Association.