Medical marketing agency
Grow your healthcare practice with AHPRA compliant, ethical marketing
AHPRA-compliant
Approach
Patient lifecycle
marketing
AI SEO and
AI Efficiency
Australian-based
strategists
Healthcare marketing that supports your practice and your patients
Running a healthcare practice is demanding enough without second-guessing your marketing. Many providers feel overwhelmed by conflicting advice, changing platforms and the pressure to 'do more' online.
At practiceedge, we bring structure and clarity to that space. We help you understand what’s working, what’s not and what to focus on next, so your practice can attract the right patients in a way that feels ethical, consistent and aligned with your care.
For over 25 years, we’ve supported Australian healthcare practices with practical, ethical marketing. If you’re looking for results with a partner who understands healthcare, we’re here to help.
Our healthcare marketing services
What are your practice goals? Let's craft a strategy together that helps get you there.
From website development to marketing across digital platforms, we are ready to help you strengthen online visibility, increase patient acquisition, and contribute to a seamless patient experience.
Website Design
Healthcare websites designed around how patients understand, trust and choose care.
SEO and AI SEO (GEO)
Specialised medical SEO so patients can find you on Google search, Google Maps and AI/LLM platforms.
Google Ads
Paid search that supports steady enquiries through specific targeted campaigns.
Copywriting and design
Clear, AHPRA-compliant content that helps patients understand your services.
Video and photography
Authentic visuals that show who you are and help patients feel comfortable before they arrive.
Multi-site SEO
Consistent local visibility across all your clinic locations so patients can find you easily.
Practice PACER
(Coming soon)
Care plans
Highly secure and fast website support from our Australian-based team.
"After working as a practitioner for over 15 years myself, I understand the ins and outs of owning a healthcare practice. I’m proud that practiceedge is a place where practices can come and get AHPRA-compliant marketing strategies that grow their businesses. If you want to work with a team that understands healthcare, we’re here to help. "
Simon Mauger
Company Director
We’re a team of Australian healthcare marketers
Our team supports healthcare practices across the country. We understand the industry, the local market and the realities of running a busy clinic.
Trusted by practices, Australia-wide
What our clients say
EXCELLENT Based on 56 reviews Posted on Google Newcastle Health Enterprise04/08/2026Trustindex verifies that the original source of the review is Google. We recently worked with Practice Edge to create our new website for Enterprise Facial Plastics, and we couldn't be happier with the result. From the beginning, the entire process was smooth, organised and stress free. The team was incredibly responsive, taking the time to understand exactly what we wanted and making any requested changes quickly and without fuss. Their communication throughout the project was excellent, and we always felt supported. The finished website is exactly what we had envisioned -professional, modern and beautifully reflects our brand. It's clear that the team genuinely cares about delivering a high quality product and ensuring their clients are happy with the end result.Posted on Google Michael and Louisa S17/07/2026Trustindex verifies that the original source of the review is Google. My physiotherapy business, Better Movement Collective, has recently been working with Practice Edge to develop our new website and improve our SEO. As a brand-new clinic, building a strong online presence is no small task. While it’s still too early to comment on the long-term SEO results, I can confidently say that the communication, honesty and professionalism from the team have been outstanding. From our very first meeting, Simon was fantastic. Rather than trying to sell us a package, he took the time to conduct a thorough market analysis of our current position, assess our competitors, and identify where he believed we had the greatest opportunities to grow. That approach immediately built my trust and confidence in both Simon and the Practice Edge team. Our new website looks incredible, (thank you Tamara and team) and we’re genuinely excited to share it with our patients and the wider community. Based on our experience so far, I would highly recommend Practice Edge to any healthcare business looking for a marketing partner. They’re a locally owned company that truly understands the value of clear communication, transparency and honesty.Posted on Google Elgar Vet Admin17/05/2026Trustindex verifies that the original source of the review is Google. Our new website is simply brilliant, very professional team who worked on it, incredibly helpful. Would highly recommend.Posted on Google Lachlan Anthony18/04/2026Trustindex verifies that the original source of the review is Google. We’ve had a great experience with Practice Edge and we value our ongoing partnership with them for our psychology practice. Linda is knowledgeable and skilled but also able to help us breakdown and understand the google marketing strategy so that we can contribute on our end too. She’s a great communicator and generous with her time. Highly recommend their services.Posted on Google Alina Shushkevich13/04/2026Trustindex verifies that the original source of the review is Google. I have been working with Linda on Google Ads for many years. After using another service the turn around was dramatic. We were spending much less money on Ads and brining in more clients. Apart from her technical knowledge and expertise Linda has always been warm, understanding, responsive and generally a pleasure to work with. Thanks so much :)Posted on Google Heal & Thrive22/03/2026Trustindex verifies that the original source of the review is Google. I could not be happier with the work Practice Edge have done in rebuilding, expanding, tidying up and optimising my website. Not to mention providing a thorough, clear handover with the next steps explained. It's not just the end result that I was happy with, it was the whole process. Right from the start communication was excellent, they did thorough research to understand my business and my market. I barely had to provide much input or put in much work on my end, which is exactly what you want when you assign a project to someone. I just let them do their thing. Thank you so, so very much!Posted on Google Adrian Maher12/12/2025Trustindex verifies that the original source of the review is Google. I had a website made by practice edge as a sole trader medical specialist. Kylie & Simon were easy to deal with, professional and prompt. They helped my vision become a beautiful site and helped creatively so much. Inbuilt functionality with other providers like hotdoc and doctify has worked seemlessly.Posted on Google Kelly Mann12/11/2025Trustindex verifies that the original source of the review is Google. The team at Practice Edge are fantastic, in particular Jarryd. When we started the business website was running poorly and in need of care. The guys jumped in, fixed issues and now the website is performing really well! Jarryd has been the man on the SEO - his attention to detail, communication skills and ease at which he is to work with is incredible. Plus he is excellent at what he does! I highly recommend the team and Jarryd’s SEO skills!Posted on Google Bethany Moutray06/11/2025Trustindex verifies that the original source of the review is Google. It’s still early days working with this SEO company for my Podiatry Clinic, but so far I’m really impressed. The team has been excellent with communication and very transparent about their process and progress. A special mention to Neethu, my SEO specialist — she’s been fantastic to work with, always responsive, knowledgeable, and clear in her explanations. I feel confident I'm in good hands and excited to see how things develop!Verified by TrustindexTrustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more
Blog
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Simon Mauger
Are AI summaries pushing your practice down the page, or out of search results entirely? It’s a question many healthcare
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Simon Mauger
- Marketing, SEO
Being outranked by a local practice can be frustrating, particularly when your clinic provides excellent care and strong patient outcomes.
Start with clarity
Book your free strategy call
Many healthcare providers feel overwhelmed by the number of marketing options available. This call is designed to bring clarity.
We’ll review where your practice is today, where you want to go and what a structured, compliant approach could look like.