Allied Health
Physiotherapy Google Ads
Ad campaigns that get new patients
Help potential patients find physio care faster with the power of Google Ads.
Crafting Effective Google Ads Campaigns for Physiotherapists Like You
Where do your prospective patients go to look for a local physio? These days, the vast majority turn to Google. As a physio practice, there is one way that you can guarantee that your practice is positioned at the top of their list: Google Ads.
Here at practiceedge, we exist to give healthcare practices the online edge. A healthcare Google Ads campaign is one of the most consistent, reliable, and effective ways to do this. Through a pay-per-click campaign with practiceedge, we can help you instantly promote specific treatments or services to people already searching for them! With our skilled team, proven approach, and high ROI, you can get one step closer to achieving your practice goals.
If you’re looking for an instant way to generate new patients, contact our specialised team today.
The Power of Google Ads
Google Ads is a form of PPC ads, also known as pay-per-click ads. This means that advertisers bid on keywords or target audiences, and only pay when somebody clicks on their ad. And in today’s online age, a Google Ads campaign is more relevant than ever. While organic search engine marketing is one aspect of a company’s digital marketing efforts, having a Google Ads account to fill in the blanks is crucial. This is just as true for healthcare marketing as it is for marketing in any other industry— in fact, the success of PPC ad campaigns for the healthcare industry is above industry benchmarks for engagement.
And that’s just the beginning. According to a study conducted in 2021, one in three Australians will go with their second choice of brand instead of their first for one reason: Their second choice showed up first in their Google searches. If that doesn’t illustrate the necessity of a top-notch Google Ads campaign, we don’t know what does. If your goal is to generate leads and reach your target market, making room in your advertising budget for paid advertising is likely to pay off— literally.
Why Google Ads?
Unlock immediate traffic tailored to your niche physiotherapy service and condition keywords
Elevate your practice to a prominent position within your healthcare service and location
Connect precisely with your ideal patients and engage them with compelling content
Gain insightful insights into your performance with top-tier tracking and ROI analysis
Stay compliant and maintain professionalism according to industry AHPRA standards
Witness steady growth in new patient acquisition and practice revenue
Communicate directly with a committed practiceedge campaign Ads manager based in Melbourne
Tap into our wealth of industry knowledge and decade-long track record of Google Ads success
Google Ads Video Resources
Our Google Ads Results
What our Ads Campaigns Include
Establishing Goals
First, we establish your objectives for the campaign and discuss what success looks like.
Keyword Research
We'll complete in-depth keyword research to identify how your patients are searching for your service.
Identifying Your Target Audience
Next, we'll define and segment your audience so we know who your ads are for and when.
Budget Planning
In every stage, we're committed to strategic planning to maximise your budget and return on investment.
Ad Creation
Beyond including your keywords, we'll write compelling copy that demands attention.
Campaign Setup
We'll manage the entire set-up of your campaign, including everything from bidding options and ad schedules to device targeting.
Landing Page Optimisation
Your landing page plays a key role in ad performance. We will review and optimise this page for optimal results.
Monitoring and Optimisation
Your dedicated Google Ads Manager will review your campaign and constantly refine it for better performance.
Reporting and Analysis
We'll clearly track and communicate your campaign performance.
Your Google Ads for Physiotherapists Questions Answered
Can you take over my current Google Ads marketing strategy?
I don't understand all of the technical Google Ad terms. Can you help?
What's the difference between Google Adwords and Google Ads?
Why do I need Google Ads as a physiotherapist?
What are the outcomes of a Google Ads campaign for physiotherapists?
How does practiceedge do Google Ads for physiotherapists?
How do you measure the success of my physiotherapy Google Ads campaign?
Why practiceedge?
Motivated by Results
Our success is measured by your return on investment. We’ll work to understand your goals, and then craft a tailored campaign to help you achieve them.
Inspired by Innovation
We’re constantly looking for new ways to maximise our impact and accelerate your online success. Our dedicated team use industry-leading techniques and a proven approach.
Driven by Data
At practiceedge, we love data and analytics- numbers don’t lie! We use a combination of our proprietary software plus insightful tools to carefully analyse and strengthen your campaign.
Comprehensive Marketing Approach
We're a one-stop shop when it comes to digital marketing for your physiotherapy clinic. We also offer physiotherapy website design and SEO for physiotherapists, covering all bases depending on your online marketing needs.
Google Reviews
I am very pleased with the service that I have received from Practiceedge. To put it simply, my business would not exist without their service. I have received many compliments about how impressive my website is, which has helped to gain a competitive edge for my business.
Nifty Services
Practice Edge have created a website that has allowed our business to dominate the market. The friendly team were engaging to work with and sensitive to our requirements. Thank you Practice Edge for such a great experience!
Mark Ireland
Practice Edge have been amazing from first contact to the final landing page they developed for me. I came to them after a terrible experience elsewhere and they have been a breath of fresh air. They are honest, transparent and extremely professional. I am so in love with my landing page it is beyond beautiful. I would highly recommend Practice Edge to anyone wanting a reliable, friendly and honest service with excellent communication!
Angie Zerella
So far so good I can highly recommend Simon’s team, esp, Kylie,John, Sam, Matt, Bec and practice edge. Supper professional and smooth experience working with this team!
Angus Chard
Linda’s work with our Google ads account has made a massive difference to the volume of referrals for our allied health practice. She has clearly put in a lot of work and care, and has also been very good at keeping us involved. Thanks Linda, couldn’t be happier!
Alina Shushkevich
I recently engaged Practice Edge to manage my SEO, web hosting and all other related web based requirements. The team at Practice Edge are very friendly, polite and helpful. Nothing is too much trouble. They have done more for my rankings in 8 weeks than my last SEO provider did in 8 months. Do not be fooled by the big companies that promise the known world and page 1 rankings. All they want is your monthly direct debit. I have used 2 companies over the past 4 years and have had nothing but disappointment, lies and deflection. The damage they have caused my business has been substantial. I have finally found an SEO company that will help me grow my business.
Peter Hayton
Building a new website that works is a difficult process. Simon, John and Kym at Practice Edge were tremendous. They will guide you through the process in a methodical and easy to understand manner taking your thoughts seriously while making sound recommendations along the way. Don't hesitate to take your web development to PE. Greg Conlan. Northcote Chiropractic Centre
Greg Conlan
We have used practice edge for many years now. They return phone calls quickly and offer an amazing service. Would highly recommend them.
Lachie Anderson
The team at practice edge made the daunting task of developing a website for my new business a breeze. I am beyond overwhelmed with how professional and personal my website looks. Their guidance on content and timeline were fantastic and made the whole process that much easier. I loved that Kylie was available as a central communication point and kept me accountable for keeping schedule for the final product. I am soon to start an SEO campaign and can't wait to see what clients I attract with their marketing expertise. Would highly, highly recommend, it will be the best investment you will make!
Hannah Wellick
Since joining practicedge our podiatrists' diaries have been transformed. They're now filled with the high value appointment types that are important to our practice. Practicedge are always tweaking our website, adding SEO, blogs, updating content and have clear goals in mind. With their help, I've learnt to analyse their regular reports - I particularly love seeing the high number of conversions. Thank you for all your work this year, we feel like we're in safe hands!
Liz H
Practice Edge are incredibly knowledgeable and efficient. Each team member is committed to providing top quality service and ongoing support and development.
Brighton Spine & Sports Clinic
Working with Practice Edge has been particularly rewarding. Linda, your expertise is unparalleled. Migrate Pro Law sincerely appreciates your diligent efforts; you've removed the stress associated with our digital marketing presence.
Migrate Pro Law
I was first introduced to practiceedge through a former employer. When I then went on to create my own business and website and hit some technical issues that were beyond me, practiceedge were the first people I called to get me out of the mess I'd made! I knew they were trustworthy and reliable, and indeed they were able to fix and optimise my site. I highly recommend the team at practiceedge, with a special shout out to Nathan!
Alison Evans
If you're lucky enough to connect with Cam or Sam at Practiceedge know you are in very good hands. Easily two of the most responsive, professional and reliable people I've ever had the pleasure to work with. Nothing is ever too difficult and the service from these two guys in particular is just outstanding.
Joshua Cook
It's been a fantastic experience working with the team at Practiceedge. Everyone is very friendly and professional to deal with. The website they have created for our business is fantastic, and we've really seen our business' presence grow online more and more each month. Couldn't be happier with their service!
Ryan Gaskett
We use PracticeEdge for website support and SEO, and I would be lost without them, Sam and the support team are just fantastic! They provide prompt, knowledgeable, and professional service with a smile. They quickly fix any issue I throw at them and give helpful recommendations. I highly recommend their services for all your website and SEO needs. Thank you PE for the outstanding support!
Alix Jordan
I used SEO and web developers in the past who I trusted and unfortunately were not able to get me very far. I have nothing but glowing recommendations for Simon and his team. I have found my practices and the services we can deliver had expanded and I wouldn't of been able to do it without him
Melbourne St and Fullarton Rd Podiatry Centres
It has been a pleasure being able to redesign and rebuild my website with Practiceedge. Coming up with the vision and the feel of our digital space was for me a daunting experience, however the team made it simple; process driven and an experience that not only met our needs, but in my view has exceeded it. For the first time in years we are starting to make headway into the digital world with clients booking in directly via our website. Very happy with the experience
Brett Grant
I came across PracticeEdge while working with a client on their marketing. On behalf of the client we reengaged the team at practicedge to rebuild the website into a sleek and responsive website. The team were very thorough and their processes were sound and allowed a smooth project. Thanks to all of the team for an enjoyable project.
Josh Oakey Your Marketing Mindset
Proffesional, quick service of incredibly high quality. Great working with the team
Marlon Perera
Elevate Your Physiotherapy Practice With practiceedge
At practiceedge, we specialise in physiotherapy marketing, including web design, for allied health professionals. While other digital marketers may be able to offer web design, search engine optimisation (SEO), website hosting, and other services aimed at getting you to the top of Google search results, you need to ask yourself: ‘Do they really understand my physiotherapy practice?’ Even if a website has all the key information, it’s that niche knowledge that will set your practice apart online.
Our team has years of experience in working on digital marketing campaigns specifically for physiotherapists, so you can rest assured we know your market and understand your unique needs. To see where we aim to take your business, get in touch with our professional team at practiceedge today.
