Allied Health

Physio SEO

Specialised Search Engine Optimisation

Connect your practice to new patients with SEO for physios.

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SEO for Physiotherapists
physio seo

Specialised Search Engine Optimisation for Physiotherapists

To succeed online, every modern physiotherapy practice must take active steps to build their online presence and authority. Here at practiceedge, this is our specialty. Through search engine optimisation (SEO), we can help you skyrocket your presence to the top of Google, dominate the local search results, and attract more new patients online.

Beyond simply achieving Google rankings, our SEO approach considers many factors that contribute to your success. From content creation and authority building to digital trust and conversion optimisation, our primary goal is to grow your practice through high-return, high-impact, and reliable marketing methods.

If you’re looking for a trusted and established healthcare SEO partner to grow your physiotherapy practice – practiceedge is here to help you.

Outrank Local Practices with SEO

SEO helps outshine competitors in that it directs more traffic— and your target audience— to your physiotherapy clinic than others. How? Well, let’s look at the source of that traffic. A 2021 report showed that 53.1% of people use search engines as their number one source of information when searching online, including when they’re searching for a physio clinic.

However, this doesn’t mean throwing relevant keywords into every sentence in the hopes they reach somebody who may be searching for them. With an SEO campaign tailored to you, the aim isn’t just for your target audience to see you as the first result in the search engine results pages. By conducting keyword research, competitor analysis, and tailoring your SEO strategy to your unique needs, search engines and humans alike will both find and enjoy your website, leading you to attract and retain more patients than ever before. 

SEO Physio

Where Your practiceedge Campaign Could Take You

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Increased Organic Traffic

Experience the power of SEO as it optimises search engine rankings, driving organic traffic to your physiotherapy website. Increase visibility among people looking for physiotherapists in a local search, leading to a steady influx of potential new patients.

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Enhanced Online Visibility

Get ready to experience the impact of effective SEO campaigns as they elevate your practice's online visibility in search engine results! We aim to help you attract patients actively searching for physiotherapy services, allowing them to connect with your physio practice with ease.

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Higher Keyword Rankings

Keyword research tools to the rescue! SEO services for your practice's content and website structure improves rankings for specific keywords, placing your services higher in search engine results pages. This aims to attract potential patients actively searching for a physiotherapy clinic in your area.

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Improved User Experience

An SEO team looks to enhance your website's usability, loading speed, and mobile responsiveness for a better user experience, attracting potential physiotherapy patients effortlessly and keeping them engaged on your site.

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Credibility and Trust

Ranking high in search results reflects your physiotherapy practice's authority and credibility, fostering trust among both potential and existing patients.

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Increased Conversion and Revenue

By using SEO methods like keyword research to climb up the search engines and attract relevant and targeted traffic, you can convert more visitors into patients, driving revenue growth for your physiotherapy clinic.

Our Comprehensive Approach to SEO

Our SEO services for physios include many activities to boost your online performance. These premium inclusions, proven strategy, and our intricate industry knowledge combine to help us achieve excellent results.

Customised Strategy

We don’t use a one-size fits all approach for our physio SEO campaigns. Instead, we tailor our approach to the unique goals and needs of your practice.

On-Page SEO

We perform a number of on-page SEO activities, including keyword research, meta tags, image optimisation, interlinking, and more to ensure your physio SEO campaign ranks for important keywords.

Backlinks and Authority

Your off-page SEO and digital authority are paramount to achieving strong SEO results. We engage in white-hat SEO practices to boost your authority both locally and in your industry.

Content

We develop high-quality, AHPRA-compliant content to inform, engage, and convert your audience. With our expertise in healthcare content, we can help you clearly communicate your message.

Technical SEO

Our skilled technical team can assist with website development tasks to ensure the high performance, safety, and security of your website for optimal SEO performance.

CRO

With the aim of securing more new patient bookings, we perform conversion rate optimisation (CRO) as a standard inclusion in our SEO campaigns for a better return on investment.

Local SEO

When your patients search for healthcare, they stay local. Our local SEO practices ensure your local community can find your physio practice on Google Maps.

Collaboration

You’ll work with one of our skilled SEO managers who will provide helpful updates, guidance, and offer their marketing expertise.

Search Engine Optimisation Physiotherapists

Our SEO for Physiotherapists Results

Case Study: Optimise Health Full Web & Digital Marketing Package
Physiotherapy Centre Bendigo
Case Study: Physiolates
Case Study - Muscle Joint Bone

Your SEO for Physiotherapists Questions Answered

For any physiotherapy business, a well-planned SEO strategy is just as essential as the services you provide. Between geo-targeted keywords, link building, local SEO, and more, SEO is a vital component in establishing an online presence that speaks to your audience. Not only does it improve your visibility in search engine results, but it also simplifies how people can access your services and helps them get to know you. Essentially, SEO for physiotherapists helps you to stay competitive, expand your patient base, and keep you providing the medical services you trained and worked so hard to offer.
Local SEO, or local search, for physiotherapy practices is a targeted approach to search engine optimisation for local businesses. It’s aimed at boosting the online visibility of physiotherapy clinics within a specific geographic area, whether that’s in a large city or a small regional suburb. It involves optimising your website and online presence to rank higher in local search results, enabling nearby potential patients to find you easily. Ultimately, the goal is to attract more local patients, improve foot traffic to your clinic, and establish your presence in the area.
At practiceedge, we measure the success of your SEO campaign by using a variety of key performance indicators (KPIs), including organic traffic, keyword rankings, conversion rates, click-through rates, and more. We take the data from these metrics to make informed decisions that enhance your online presence for search engines while ensuring it performs just as well for human eyes.

On our mission to increase your website traffic, we begin by learning who your target audience is and building an online marketing campaign to suit them. Then, we use keyword research tools and analyse your competitors to ensure we select the right keywords for your physio practice. Next, we’ll build quality content that looks good and reads well, going so far as to enhance your page titles and meta descriptions if necessary. When it comes to the content part of SEO, we strive to ensure that your website’s content supports your physiotherapy keywords while speaking to your business specifically, improving your chances of ranking highly for search engines.

Our custom SEO plan for physio clinics and other highly skilled professionals also includes technical SEO and off-page SEO. Here, we’ll use SEO tools to complete an initial website audit to see where your SEO stands against your fellow physiotherapists who provide the same services. But it doesn’t end there! Beyond the initial set-up, which looks at fixing broken links and setting your website up to attract new patients, we’ll also complete ongoing optimisation efforts such as an ongoing custom content strategy, generating quality backlinks and external links, and performing a range of SEO efforts to produce the best results. To support our SEO campaigns, we use tools such as Google Analytics to maximise your Google search results. Lastly, beyond the data, we look at your website from a conversion point of view, highlighting your unique selling points as a physio and help your physiotherapy clinic thrive. 

As a dedicated healthcare industry specialist, we sure do! We offer a wide range of digital marketing services including web design, Google Ads optimisation, website support, and more. Whether you need us to review sites, investigate relevant links, or write a meta description or ten, we help physiotherapy businesses like yours with the services you need.
Simply put: It’s our passion! We see search terms and meta descriptions in our sleep and do these services online in the day, and still can’t get enough. Our dedicated team keeps up-to-date with the latest Google and physiotherapists SEO trends and does everything possible to bring you more traffic.

Why practiceedge?

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Motivated by Results

Our success is measured by your return on investment. We’ll work to understand your goals, and then craft a tailored campaign to help you achieve them.

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Inspired by Innovation

We’re constantly looking for new ways to maximise our impact and accelerate your online success. Our dedicated team use industry-leading techniques and a proven approach.

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Driven by Data

At practiceedge, we love data and analytics- numbers don’t lie! We use a combination of our proprietary software plus insightful tools to carefully analyse and strengthen your campaign.

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Comprehensive Marketing Approach

We're a one-stop shop when it comes to search marketing for your physio clinic. We also offer physiotherapy website design and Google Ads for physiotherapists, covering all bases depending on your clinic needs.

SEO Physiotherapists

Google Reviews

  • The team at practice edge made the daunting task of developing a website for my new business a breeze. I am beyond overwhelmed with how professional and personal my website looks. Their guidance on content and timeline were fantastic and made the whole process that much easier. I loved that Kylie was available as a central communication point and kept me accountable for keeping schedule for the final product. I am soon to start an SEO campaign and can't wait to see what clients I attract with their marketing expertise. Would highly, highly recommend, it will be the best investment you will make!

    Hannah Wellick Avatar Hannah Wellick

    Building a new website that works is a difficult process. Simon, John and Kym at Practice Edge were tremendous. They will guide you through the process in a methodical and easy to understand manner taking your thoughts seriously while making sound recommendations along the way. Don't hesitate to take your web development to PE. Greg Conlan. Northcote Chiropractic Centre

    Greg Conlan Avatar Greg Conlan
  • I was first introduced to practiceedge through a former employer. When I then went on to create my own business and website and hit some technical issues that were beyond me, practiceedge were the first people I called to get me out of the mess I'd made! I knew they were trustworthy and reliable, and indeed they were able to fix and optimise my site. I highly recommend the team at practiceedge, with a special shout out to Nathan!

    Alison Evans Avatar Alison Evans

    Since joining practicedge our podiatrists' diaries have been transformed. They're now filled with the high value appointment types that are important to our practice. Practicedge are always tweaking our website, adding SEO, blogs, updating content and have clear goals in mind. With their help, I've learnt to analyse their regular reports - I particularly love seeing the high number of conversions. Thank you for all your work this year, we feel like we're in safe hands!

    Liz H Avatar Liz H
  • Practice Edge provide an excellent service and get results. They produce great website, search engine optimisation, landing pages and google ad words that are all very effective. We highly recommend them for your business. They are friendly and great to deal with to.

    Lawrie Carrozza Avatar Lawrie Carrozza

    We use PracticeEdge for website support and SEO, and I would be lost without them, Sam and the support team are just fantastic! They provide prompt, knowledgeable, and professional service with a smile. They quickly fix any issue I throw at them and give helpful recommendations. I highly recommend their services for all your website and SEO needs. Thank you PE for the outstanding support!

    Alix Jordan Avatar Alix Jordan
  • We have used practice edge for many years now. They return phone calls quickly and offer an amazing service. Would highly recommend them.

    Lachie Anderson Avatar Lachie Anderson

    I chose practiceedge for web development and SEO, and the result was fantastic. Great communication, stunning website. Highly recommend them!

    Billy Gilhooley Avatar Billy Gilhooley
  • PracticeEdge were great to work with and I would have no hesitation in recommending them to any clinician looking to improve their online presence. Five stars!

    Thomas Crowhurst Avatar Thomas Crowhurst

    The team at practice edge made the daunting task of developing a website for my new business a breeze. I am beyond overwhelmed with how professional and personal my website looks. Their guidance on content and timeline were fantastic and made the whole process that much easier. I loved that Kylie was available as a central communication point and kept me accountable for keeping schedule for the final product. I am soon to start an SEO campaign and can't wait to see what clients I attract with their marketing expertise. Would highly, highly recommend, it will be the best investment you will make!

    Hannah Wellick Avatar Hannah Wellick
  • Practice Edge has been exceptional! They catered to my needs, provided insights and advice and delivered everything on time. I am extremely happy of the design of my website, functional and simple :). I recommend practice edge to anyone who are looking to build a website and grow their clinic.

    Johnny Seng Avatar Johnny Seng

    Terrific team very efficient and amazing copywriting. Highly recommend them to support and build your website

    Deborah Penglase Avatar Deborah Penglase
  • Been with practiceegde for the past 8 years and they have been an integral part of helping me to grow my business

    Andrew Maitland Avatar Andrew Maitland

    I came across PracticeEdge while working with a client on their marketing. On behalf of the client we reengaged the team at practicedge to rebuild the website into a sleek and responsive website. The team were very thorough and their processes were sound and allowed a smooth project. Thanks to all of the team for an enjoyable project.

    Josh Oakey Your Marketing Mindset Avatar Josh Oakey Your Marketing Mindset
  • Professional and high quality service. Thanks Practice Edge.

    Andrew Franklin Avatar Andrew Franklin

    Practice Edge have created a website that has allowed our business to dominate the market. The friendly team were engaging to work with and sensitive to our requirements. Thank you Practice Edge for such a great experience!

    Mark Ireland Avatar Mark Ireland
  • The team at practiceedge was fantastic and always strove to understand exactly what I wanted and needed for my website. Their attention to detail was superb and the answer to every question was 'No problem.' I highly recommend them!

    Jayne-Maree Sedgman Avatar Jayne-Maree Sedgman

    Practice Edge are incredibly knowledgeable and efficient. Each team member is committed to providing top quality service and ongoing support and development.

    Brighton Spine & Sports Clinic Avatar Brighton Spine & Sports Clinic
  • I recently engaged Practice Edge to manage my SEO, web hosting and all other related web based requirements. The team at Practice Edge are very friendly, polite and helpful. Nothing is too much trouble. They have done more for my rankings in 8 weeks than my last SEO provider did in 8 months. Do not be fooled by the big companies that promise the known world and page 1 rankings. All they want is your monthly direct debit. I have used 2 companies over the past 4 years and have had nothing but disappointment, lies and deflection. The damage they have caused my business has been substantial. I have finally found an SEO company that will help me grow my business.

    Peter Hayton Avatar Peter Hayton

    So far so good I can highly recommend Simon’s team, esp, Kylie,John, Sam, Matt, Bec and practice edge. Supper professional and smooth experience working with this team!

    Angus Chard Avatar Angus Chard

Start Your Journey Towards SEO Success

At practiceedge, we know that SEO for physiotherapists can be powerfully effective. We’ve proudly supported clients in growing their practices, adding practitioners, and even expanding locations due to the increased revenue generated from SEO. If you’re looking for a digital marketing partner who specialises in search marketing for physiotherapists, reach out to our team today for personalised support. We look forward to supporting your physio practice online!

Physiotherapists SEO

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