case studies

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Alternative Foot Solutions

Aug 28, 2020

Alternative Foot Solutions offer a unique approach to podiatry for patients across Sydney. With 2 clinics in Manly Vale & Sydney CBD they provide non-surgical treatment for a range of lower limb conditions. Their team of podiatrists treat foot problems through a gentle-hands on technique called foot mobilisation therapy. They correct the alignment of all foot problems without the use of orthotics or surgery, while addressing the underlying cause for all patients.

practiceedge took over Alternative Foot Solutions Google Ad campaign from another provider after the client was concerned with their total number of conversions for the campaign budget they were spending.

campaign highlights

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Producing 432 total Google Ad conversions in the first 6 months of campaign management

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Lowering the cost per conversion by 34% in the last 3 months of the campaign compared to the first 3 months

We took over Alternative Foot Solutions Google Ads campaign targeting similar keyword themes for a range of conditions over their two clinic locations, with a smaller daily budget. Our focus was on conversions and lead generation for new clients at both clinics.

Our in-house graphic designer created an online concept that perfectly represented their brand and showcased their unique podiatry approach. A new landing page was designed for each campaign, so users are presented with a specific landing page tailored to their needs.

We were tracking phone calls and contact form submissions for booking requests as the campaign conversions.

practiceedge was able to make the following notable improvements during the first 6 months of the campaign management:
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42% increase in total number of Google Ad conversions in the last 3 months compared to the first 3 months

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Increasing the total number of conversions on Google Ads from 178 to 254 in the last 3 months compared to the first 3 months

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Lowering the cost per conversion by 34% in over the second 3 months of the campaign compared to the previous first 3 months.

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Higher return on investment and total number of conversions with a 5% decrease in the total amount of budget spent.